Last year, Ford set a new industry record: It issued 152 safety recalls, almost twice the previous high set by General Motors back in 2014. More than 24 million vehicles were recalled in the US last year, and more than half—13 million—were either Fords or Lincolns. By contrast, Tesla issued 11 recalls, affecting just 745,000 vehicles.
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“One of our owners down in Addison, in Dallas, has been part of the system for 20 years,” Brewster notes. After leaning into corporate support by developing a marketing plan with the home office, using sales tools and investing in technology, the franchise owner “had explosive growth. Last year, he saw gross sales just skyrocket in the 80% range,” Brewster shares.